analyzing video - want to tell a story about how people define fun, experience fun, know when they’re having fun. Tell a story - not just a list of responses.
looking for patterns in what people say and in facial expressions/body language in the video
qualitative research analysis - looking for patterns, it’s an iterative process - might have to look at the videos more than once - get an idea about a pattern from video 10 so ya gotta go back and look at patterns 1 to 9
strong patterns - things that show up in more than one video, from more than one kind of person (hear something from kids and from senior citizens)
need to back up the patterns with examples, with details from the videos with counts of how many videos had that pattern
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