starts off with descriptoin of woman working at a call center – one just working and the other working with a game wrapped arund the wrok
like the game wrapped work because – she’s engaged, knows the rules on how to advance, gets evaluated on objective measures, everybody’s stats are public, gets evaluated daily, more social contact with hte people on the team, learn from and teach people — things she was missing from the regular job
game wrapped job had a narrative and visuals – things to see while she worked and did the phone call stuff
people play videogames and are way more engaged, volunteer to spend time, to do tasks in the game – things they wouldn’t do at work, people are immersed, don’t experience time passing (no clock watching in a game like we do at work
their story – if yu want people to be engaged with their jobs..you have to think about how to bring in game elements..and the game elements shouldn’t be used just during training or orientation — not just about having fun at work
game elements can help people collaborate in distributed teams, help them share info, help them deal with boring elements in their jobs..games give feedback, rewards, tell ya how to get better, what ya need to do next
“real-world organizations that have trouble moving quickly because they are legacy bound, risk averse, overloaded iwth info and worried about hte future..Modern info owrk is tough” p. 4
up and coming employees play games, gonna want different technology to use in their job, want immediate feedback, want oportunities for trial and error, willing to take risks, accept failure as part of the game, expect competition, want the rules to be known to all, will have access to machines that deliver engageing entertainment at home..usually better tech at home than work, use the things they learn in games in making work decisions, in wanting to improve the job
in games players do many of hte same things info workers do in the real world – analysis, team building, grinding drudge work..”gamers organize, categorize, nalyze, evaluate, diagnose, invent, buy, sell, lead, follow.” p. 5
not all gonna be good..repetitive stress injuries, aggressive behavior, overwork…need to apply game elements for the benefit of hte worker to get positive results
“the future of work is about engagine owrkers more than commanding them” p. 6
he’s very positive and upbeat – about work, about workers
using game elements in work will
- let people live where they want tna dcome tow work in the game
- people will choose the tasks they want to do
- people will form teams they need to do their job inside the game
“internal motivation will become more imporrtant than external permission, encouraging people’s best efforts” p. 7
games are fast paced, give cnostant feedback, make levels nad reputations visible, provide stories that are compelling, and give you a way to represent yourself in the game in ways you can’t do in RL
work that is too easy/repetitive is boring nad people lose interest in it, don’t pay attention while doing it – it can be made part of hte story, put into a quest that will keep players interested
work that’s too hard causes people to give up..lots of reasons jobs are too hard – might just be too hard to learn to do or take too long to accomplish so you dn’t see any results for so long, sometimes the task keeps getting interrupted or there’s just too much info to deal with, job might just be designed wrong – using game elements give people immediate and short term feedback, give ways to clarify objects, might hopefully fix the bad work flow design
“successful businesses in the future will redesign work from the gamer’s point of fview” (p. 
“gamers also want to have fun – not necessarily a constant party but engagement that facilitates success and exposes their contribution to the larger good. p. 8
they hired grad students who were actual gamres – mmo players, guild leaders – to help them figure out what work aspects are in games – - some media ya can just study by watching once or twice but games take hundreds of hours to get to the end, to get to all the features, so need a guide, someone who’s already put int the time
“We believe the highest use of games will be to redesign work so that it is more like a game and to allow work to be conducted within games. ” p. 13
games are important to the people y’re going to hire – so that’s a good reason for yout o look at htem and figure out how they fit in your owrk…”These workers will bring new expectations about user interfaces, communication tools, and importantly, the pace of challenge and reward” (p. 13)
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